Amazing and Ethical SEO Speaker

Yesterday I had the pleasure of listening to professional speaker Steve Mertz. Steve is an expert in Search Engine Optimization (SEO). He shared tips with us on how to easily and inexpensively improve all websites and blogs so that we can help people find our expertise in order to help them solve their problems.

SEO is more than just trying to stuff keywords into your web copy or fiddling with META TAGS like some so called "SEO" gurus are preaching. Steve speaks professionally on SEO topics to non technical audiences get out of the code and use common sense to optimize sites and blogs that are Google friendly.

I found Steve's presentation very informative and walked away with a list of inexpensive actions to take to improve my own websites which will help more of my clients. Steve doesn't focus on sly tricks, as do so many SEO gurus.

Instead, Steve showed us how to think better and create win/win/win situations. We win with more customers finding our websites, customers win because they can get access to our expertise and solve their problems and Google wins because our websites and blogs are ethically cooperating with Google search spiders.

I recommend that you hire Steve for your SEO presentation, because you will not feel like you need to take a shower after learning from Steve - I can't say the same about other SEO "Gurus"...

Color on Slides

As I have said before, plain dark text on a light background is the best option for slides. Black text on a white background has served us well in printed media for generations. Why mess with a winning formula?

Today I realized again that common sense is not that common. I saw slides with shades of flourescent yellow through green. I was suprised at how hard it is to read text in this color.

Please, please stand out from the crowd and use your common sense. Keep your fonts and color simple. Put your energy into delivering a memorable presentation with stories and photos.