Demystifying Branding
This morning I finished reading "How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner" by Alan Weiss, before we left for the airport.
Like the other books in the Ultimate Consultant Series, this is a must-have for your business bookshelf, even if you are not a practicing consultant. Alan takes the mystery out of branding and provides pragmatic steps to build a brand. Alan also discusses tangential aspects of branding that I would never have considered impact a brand, such as the impact of the economy on luxury branded goods. This book is an excellent read for every small business owner, consultant and professional speaker.
Instead of me going on, and on, about the value of this book and why you should have it on your business bookshelf, take my word for it and get your copy today. (Also make sure that you have a good dictionary handy, so that you get the full benefit of a free vocabulary lesson).
Like the other books in the Ultimate Consultant Series, this is a must-have for your business bookshelf, even if you are not a practicing consultant. Alan takes the mystery out of branding and provides pragmatic steps to build a brand. Alan also discusses tangential aspects of branding that I would never have considered impact a brand, such as the impact of the economy on luxury branded goods. This book is an excellent read for every small business owner, consultant and professional speaker.
Instead of me going on, and on, about the value of this book and why you should have it on your business bookshelf, take my word for it and get your copy today. (Also make sure that you have a good dictionary handy, so that you get the full benefit of a free vocabulary lesson).
Labels: Book Reviews
posted by Wayne Botha @ 2:38 PM
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