Strategic reading to increase your expertise
I firmly believe that we get paid in direct proportion to the amount of expertise that we apply to help other people solve their problems.
The more expertise we have, the more we can help people, thus increase our value and income.
Specifically, as presenters, the more we learn and increase our presentation skills and expertise, the better we can communicate our message to better serves our audience.
Therefore, we all need to continually study and increase our expertise. One way to drastically increase your expertise is to strategically select and study commercially books. For under $20 you can study the results of years of an author's experience.
Purchasing a good book is the best investment you can make. I recall when I purchased Think and Grow Rich, I had to take my lunch money that day to purchase the book. My copy of Think and Grow Rich allowed me to live my dream life in the USA and influence my family for generations to come. Not bad for a single missed lunch 15 years ago!!
I urge you to always be looking for skills you would like to acquire, and then strategically select five or more books on this topic for your reading list. Skip an hour of TV and read a book that will improve your expertise from an expert in the field for the rest of your life and watch your income increase. You have my word on this. Don't just read whatever comes your way in the form of newspapers and tabloids - seek out material that helps you and your audiences.
This week I am re-reading Money Talks by Alan Weiss. Every time I re-read Alan's books, I understand more than the previous time - which is just one indicator of an outstanding author.
I want to highlight this point for you, as a presenter. Alan states that we are not on stage to deliver a speech. We are on stage to meet an objective and work towards an outcome.
Think about this in your next presentation. Establish the outcome before you start to develop your speech. What is the desired outcome of your presentation? Then build your presentation around this desired outcome.
And always, continue increasing and improving your expertise by strategically selecting the books for your reading pile. Keep a book with you and in your car. You never know when you will be waiting in a Doctor's room, having a car serviced, or waiting for UFOs to land, and the fifteen minutes invested in your education will provide better dividends than filling out last week's crossword puzzle.
The more expertise we have, the more we can help people, thus increase our value and income.
Specifically, as presenters, the more we learn and increase our presentation skills and expertise, the better we can communicate our message to better serves our audience.
Therefore, we all need to continually study and increase our expertise. One way to drastically increase your expertise is to strategically select and study commercially books. For under $20 you can study the results of years of an author's experience.
Purchasing a good book is the best investment you can make. I recall when I purchased Think and Grow Rich, I had to take my lunch money that day to purchase the book. My copy of Think and Grow Rich allowed me to live my dream life in the USA and influence my family for generations to come. Not bad for a single missed lunch 15 years ago!!
I urge you to always be looking for skills you would like to acquire, and then strategically select five or more books on this topic for your reading list. Skip an hour of TV and read a book that will improve your expertise from an expert in the field for the rest of your life and watch your income increase. You have my word on this. Don't just read whatever comes your way in the form of newspapers and tabloids - seek out material that helps you and your audiences.
This week I am re-reading Money Talks by Alan Weiss. Every time I re-read Alan's books, I understand more than the previous time - which is just one indicator of an outstanding author.
I want to highlight this point for you, as a presenter. Alan states that we are not on stage to deliver a speech. We are on stage to meet an objective and work towards an outcome.
Think about this in your next presentation. Establish the outcome before you start to develop your speech. What is the desired outcome of your presentation? Then build your presentation around this desired outcome.
And always, continue increasing and improving your expertise by strategically selecting the books for your reading pile. Keep a book with you and in your car. You never know when you will be waiting in a Doctor's room, having a car serviced, or waiting for UFOs to land, and the fifteen minutes invested in your education will provide better dividends than filling out last week's crossword puzzle.
Labels: Book Reviews
posted by Wayne Botha @ 5:15 PM
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