Specificity builds credibility

Patricia Fripp taught me that "specificity builds credibility" when telling a story. If I say "On the way to a store, I saw a dog", then my audience does not know what sort of store I went to, nor the type of dog.

If I relate the story as "On the way to Home Depot, a white poodle barked frantically..." then you have a very clear picture of the store and the dog, just by using words that are specific.

Here is a video clip of Patricia demonstrating the learning point:




Here is my comment on this learning point:


The lesson is clear. Always be specific in your stories. Describe the store, the time of day, the number of people in involved, because Specificity builds credibility.