YES! Attitude

My copy of Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build, and Keep a YES! Attitude for a Lifetime of SUCCESS arrived in yesterday's mail.

I loved every page of this gem. If you don't already have a copy for your personal library, then buy a copy today.

Jeffrey's books set the example for authors like myself. Mine-eyes-gloss-over (MEGO) when I see a 400 page book these days. I want to read a book, today, get the knowledge, today, and them implement my new learned knowledge today. I don't want to invest a month of evenings trudging through "The historical perspective of Earned Value Management for bleary eyed Project Managers". I want to read short, snappy, value packed books which require less than two hours of my precious time.

The trend is towards focused non-fiction books that are quick reads, or at least are comprised of chapters that are quick reads. We often find ourselves with 15 minutes to spare and I for one want to invest this time wisely by reading a chapter that will help me to lead a more productive life today.

If you are writing your next book, look around you. How many books do you see in your bookstore that are quick reads? Under 200 pages with large font, so that you can quickly absorb and implement the wisdom conveyed by the author?

"Dodging the Bullet Points" is a quick read. My educational CD's are laser focused for your maximum Return on Time Invested. I adhere to this philosophy for my books which are in process.

Join the "Quick Read" revolution with me and write short books to help the most readers in the shortest time.

p.s. This is also a fabulous philosophy to implement in your presentations. Focused, to the point presentations beat "Data Dump - here is everything I know" presentations every time.