Signature Slides

Professional Speakers have signature stories. A signature story is a story that a speaker tells to many audiences and the story becomes synonomous with the speaker. Professional speaker are often booked specifically to perform that signature story for a new audience.

Think of a signature story as a best selling musical hit. If you wanted to book a musician for your event to entertain with "Yellow Brick Road", then who would be your first choice? Elton John perhaps?

Do you have slides that are unique to you, and that you can relate to multiple audiences? Many of my presentations close with the above slide (from iStockPhoto.com). I have never seen anyone else use, and it always gets a chuckle from my audience. I wrap up presentations with this slide and story so that I leave on a positive note.

Why would you want to develop signature slides? Because great speeches are not written, they are re-written. When you present the same slides in many presentations you can refine this sliver of your presentation based on the feedback each audience gives you. Over time, you create a unique signature story that only you can deliver with your voice and your slides. Your audience benefits from watching a master of the Presentations craft through your signature slides.

Think - Which slides have worked well for you in the past? Use them in future presentations and continue refining your signature slides. You will deliver better presentations with signature slides.