Cape Cod Journal - 2008 - Part four
Dunkin Donuts Bagels and coffee for breakfast this morning for a change. This is too funny for words. We saw the sign from the road and drove into the strip mall to look for the Dunking Donuts. we see a Police cruiser and my first thought is "I bet that is where Dunkin Donuts is". Turns out that the cruise was a true indicator of the Dunkin Donuts store. Although I do not stereotype Police, I was embarrassed when my son loudly proclaimed "Hey dad - The police really do stop for donuts".
On the beach at 9:30 AM. Water was colder than normal and wind was unpleasantly cool even though the sun is shining. Finished reading "Metaphorically Selling" by Anne Miller.
Although the topic of this book is the use of metaphors in sales, Anne includes an delightful discussion on "metaphoric visuals" to benefits readers when using PowerPoint. An example from Anne's book is from an ADP ad featuring a photo of an executive trying to fashion a paper clip from a piece of wire. "Make your own paper clips?" reads the headline. The text then completes the analogy of purchasing HR Administrative services from an outside provider. Anne's example is a good starting point for thoughts for your next presentation when you are searching for a photographic representation to make an abstract point.
Anne defines a term that I have never heard before. Have you ever heard of a "Horse Chart"? Imagine this. You put up a photo of a horse, then display a headline that says "Horse". The headline lacks punch and adds no value. Think about the horse chart in your next presentation. Make your headlines more personal than just restating the obvious, such as "Third Quarter results". Instead, how about "Stimulus checks inflate our tires"?
Also, Anne lists 15 pages of metaphors in Chapter 24. Gazing into my crystal ball, I suspect that some of these may just be in my Humorous speech for the Toastmasters District 53 Fall Contests. (Hee hee hee - methinks I have a winning edge now).
We had another braai for lunch with great steak. Makes me think back to similar family meals in South Africa, decades ago.
We plan to watch the silent guard parade at Nauset Middle School in the early evening tonight. Last year's show was an absolute delight and we are hoping for the same tonight.
On the beach at 9:30 AM. Water was colder than normal and wind was unpleasantly cool even though the sun is shining. Finished reading "Metaphorically Selling" by Anne Miller.
Although the topic of this book is the use of metaphors in sales, Anne includes an delightful discussion on "metaphoric visuals" to benefits readers when using PowerPoint. An example from Anne's book is from an ADP ad featuring a photo of an executive trying to fashion a paper clip from a piece of wire. "Make your own paper clips?" reads the headline. The text then completes the analogy of purchasing HR Administrative services from an outside provider. Anne's example is a good starting point for thoughts for your next presentation when you are searching for a photographic representation to make an abstract point.
Anne defines a term that I have never heard before. Have you ever heard of a "Horse Chart"? Imagine this. You put up a photo of a horse, then display a headline that says "Horse". The headline lacks punch and adds no value. Think about the horse chart in your next presentation. Make your headlines more personal than just restating the obvious, such as "Third Quarter results". Instead, how about "Stimulus checks inflate our tires"?
Also, Anne lists 15 pages of metaphors in Chapter 24. Gazing into my crystal ball, I suspect that some of these may just be in my Humorous speech for the Toastmasters District 53 Fall Contests. (Hee hee hee - methinks I have a winning edge now).
We had another braai for lunch with great steak. Makes me think back to similar family meals in South Africa, decades ago.
We plan to watch the silent guard parade at Nauset Middle School in the early evening tonight. Last year's show was an absolute delight and we are hoping for the same tonight.
Labels: Vacations
posted by Wayne Botha @ 3:53 PM
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