Video clips in PowerPoint Presentations
We also enjoyed video clips in the presentation. These clips were embedded in the PowerPoint slideshow - which is the very best method to utilize video during your presentaion. No fumbling around to open the video player software and find the correct starting point.
I noticed that the atmosphere changed during the video clip, which strengthens my belief that including video clips in your PowerPoint Presentation increases your risk of losing control of your presentation.
Here was the situation:
1. Audience is fully engaged with speaker.
2. Speaker runs 3 minute video clip.
3. Audience is interested in video clip.
4. Audience becomes engaged in video. (Atmosphere changes and video clip becomes the center of attention)
5. Video ends abruptly and speaker steps in. (Audience takes a moment to refocus and think "Where were we again?")
If you include video clips in your PowerPoint presentation, then:
1. Test your sound equipment ahead of time, so that the whole room will be able to hear the clip.
2. Introduce the clip and transition into it. Tell the audience what you want them to get out of the clip, what they should pay attention to, and so on.
3. Run the clip. Keep it under 4 minutes.
4. After the video has run, realize that your audience is not where you left them before the clip. The video took them somewhere else. Bring them back with a transition by saying, "Let's recap - what did you observe during this clip?"
Next time you are tempted to include video clips in your presentation, follow these four steps to ensure a successful experience for your audience.

2 Comments:
At February 13, 2008 6:25 AM ,
Craig said...
Thanks - also remember that the usual rules of images apply - namely make them relevant and high-quality (incl sound).
There is nothing more distracting that watching a blurry video with bad sound.
Craig
At February 22, 2008 6:19 PM ,
Wayne Botha said...
Thank you for adding this insight. You are totally correct. Another mistake I see many presenters make with video is to break out of PowerPoint to start the video. Then futz around while trying to get the video player working and find the segment they want to share.
This breaks the flow of the presentation. Instead, presenters should use Camtasia.
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